The Challenge
Roofing USA had built a solid reputation through quality work and word-of-mouth referrals, but referrals alone weren’t creating the predictable lead flow needed to support growth.
Like many roofing companies, they experienced periods where crews were fully booked followed by slower stretches where new opportunities became harder to find. Their online presence wasn’t generating enough qualified leads, and previous marketing efforts failed to deliver consistent results.
They needed a system that could generate roofing leads month after month—not just when referrals happened to come in.
Our Strategy
Rather than relying on a single marketing tactic, we built a complete lead generation system designed to attract homeowners actively searching for roofing services.
Our approach included:
• Google Ads campaigns targeting high-intent roofing searches
• Conversion-focused landing pages built to generate calls and estimate requests
• Call tracking and lead reporting to measure every opportunity
• Ongoing optimization to improve lead quality and reduce acquisition costs
• Strategic messaging designed to build trust with homeowners before they even picked up the phone
The goal wasn’t simply to increase website traffic—it was to generate qualified roofing leads that could turn into real jobs.
The Results
Within the first several months, Roofing USA generated 158 qualified leads while maintaining an average cost per conversion of $136.
More importantly, the company gained a predictable lead pipeline that reduced reliance on referrals and helped create more consistent business growth.
Instead of wondering where the next project would come from, they now had a marketing system continuously bringing new opportunities into the business.
Key Results
✓ 158 Qualified Leads
✓ $136 Average Cost Per Conversion
✓ Consistent Lead Flow Throughout The Campaign
✓ Reduced Dependence On Referrals
✓ More Predictable Growth
