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I’m going to do something that agencies rarely do: tell you honestly how to evaluate agencies, including what to look out for […]

Most digital marketing content written for roofers is either too generic, “be on social media!”, or too tactical without context, “use phrase […]

Numbers without context are meaningless, so let me give you the full picture on one of our Charlotte roofing campaigns, what the […]

When you’ve worked with enough roofing companies in the same market, you start to see patterns, things that work almost universally, mistakes […]

There’s a window after a major storm hits Charlotte that lasts roughly 48–72 hours. During that window, search volume for roofing terms […]

We work in the Charlotte roofing market every day, and we see search trends, campaign data, and competitive shifts that most individual […]

Every agency will tell you they know how to generate roofing leads. We decided to look at what our own data actually […]

Keyword selection is where most roofing Google Ads campaigns win or lose before a single dollar is spent. Bid on the wrong […]

Google Ads give you leads now. SEO gives you leads for years. That’s the simplest way I can explain the difference, and […]

If I had to pick the single most important factor in whether a roofing Google Ads campaign succeeds or fails, it’s not […]

Here’s a conversation we’ve had with almost every roofing company that’s used Angi, HomeAdvisor, or Thumbtack: “By the time I called the […]

There’s a question I get from nearly every roofing company we talk to: “Should I be doing regular Google Ads, or those […]