The Challenge

Summit Roofing & Exteriors had established a strong reputation in their market, but lead volume was inconsistent throughout the year.

Most new business came from referrals, repeat customers, and seasonal demand. While these channels produced quality opportunities, they didn’t provide the predictability needed to support long-term growth.

The company wanted a way to consistently attract homeowners actively searching for roofing services and reduce dependence on word-of-mouth alone.

Our Strategy

We developed a local lead generation strategy focused on increasing visibility and converting search traffic into estimate requests.

Our approach included:

• Local SEO targeting high-value roofing keywords

• Google Ads campaigns focused on residential roofing services

• Landing page optimization to improve conversion rates

• Call tracking and lead reporting

• Ongoing campaign management and performance improvements

Rather than chasing traffic, every part of the strategy was designed to generate qualified opportunities from homeowners already looking for roofing solutions.

The Results

Within the first few months, Summit Roofing & Exteriors generated 91 qualified leads while maintaining an average cost per conversion of $118.

The campaign also helped increase estimate requests by 27%, creating a stronger pipeline of opportunities and reducing reliance on referrals.

The business gained greater visibility in local search results and a more predictable system for generating new roofing projects.

Key Results

✓ 91 Qualified Leads

✓ $118 Average Cost Per Conversion

✓ 27% Increase In Estimate Requests

✓ Improved Local Search Visibility

✓ More Consistent Lead Generation